Advertising is always important when related to influencing consumer preferences. Particularly, when consumers are children, who are more susceptible to appealing advertisements and effective promotion of food products, advertising can have a really direct effect on how children perceive dietary habits, and even worse, on what they consume on a daily basis.
Scientific research confirms that both adults and children, who spend time watching TV exhibit poor dietary habits, decreased physical activity, poor health conditions and obesity. This happens primarily because watching TV is basically a sedentary activity that puts metabolism to sleep thus significantly reducing metabolic rates. However, watching TV is always associated with eating a snack, a pre-packaged meal or a fast food meal and drinking one or two cans of soda; and the consumption of such types of foods increases directly as people get exposed to relevant advertisements. Continue reading ‘Relation between soft drinks advertisements and childhood obesity’ »