Although soft drinks are often the culprit for a series of health issues, they are, admittedly, vital vehicles of a balanced diet. After intensive work out, soft drinks are quicker absorbed than water providing to human body hydration and energy, while replenishing all the key vitamins and minerals that the body loses during exercising. Soft drinks typically complement fast food meals or pre-packaged foods, but the can also complement a healthy diet and be real catalysts to health and fitness. Besides, their balanced taste of sweet and acid, matched with their variety of pleasant flavors makes soft drinks appealing to all ages of consumers.
Being well aware of the effect that soft drinks have on consumers and the direct effect of advertising on them, soft drinks corporations and large beverage companies target from elementary school children to elder individuals aiming to meet their tastes and increase their profitability. From their point of view, soft drink corporations have a ‘competitive advantage’ over consumers in terms of being aware of the nutritional significance of soft drinks. Although they often exaggerate in the context of promoting their products and achieve highly profitable operations, still they have a point when they stress the nutritional value of soft drinks. Continue reading ‘Soft drinks: Ingredients and their nutritional value’ »